About us

Velvet Vails was born from a simple idea: to create lip shades that feel as luxurious as they look. Inspired by the smooth elegance of velvet and the mystery of a soft veil, our name reflects exactly what our lipsticks offer — rich texture, weightless comfort, and timeless beauty.

We believe a lipstick isn’t just a product — it’s a statement. It’s the colour of your confidence, the finish of your attitude, and the final touch to your power.

What We Stand For

Colour That Speaks: Each shade in our collection is carefully crafted to complement Indian skin tones — from bold berries and fierce reds to warm browns and everyday nudes.

Texture That Lasts: Our lipsticks glide on like velvet and stay put like your boldest decisions — smudge-proof, transfer-resistant, and feather-light.

Beauty Without Compromise: Cruelty-free. Paraben-free. Made with love and tested for comfort, not on animals.

For Every Mood. Every Moment.

Whether you're heading to work, a wedding, or a weekend brunch, Velvet Vails has a shade to match your every mood — because you’re not the same woman every day, and your lipstick shouldn't be either.


Made in India, Made for You

Proudly homegrown, Velvet Vails is designed with Indian women at heart — celebrating every tone, type, and story. We don’t just sell lipsticks. We sell confidence in colour.